Content Hub · Hub
A working archive, not a marketing feed.
Everything published here started as a client question. Each piece is one argument, written by the person who does the work, kept up whether or not it is still topical. The archive goes back to the first piece and nothing has been quietly removed.
33pieces in the archive, every one still up
16long-form carousels, eight panels each
6standing themes, returned to rather than chased
The archive
The complete library.
Nothing in the archive matches that filter yet.
Standing themes
Six threads, returned to rather than chased.
Every piece sits under one of these six. Nothing is published because it is in the news. It is published because someone needed the answer, could not find it written down, and the answer generalised beyond their project.
Data access
What data exists in each market, what is permitted, and how access actually works. The thread the rest of the archive keeps returning to.
Governance
Why a single regional compliance posture does not exist, what analysis in-market means in practice, and which governance questions decide a timeline.
Market access and HEOR
Why payer questions differ by market, and what happens to a global model when the local inputs behind it are weak.
Medical affairs
Scientific questions that arrive where the data is hardest to reach, and what a medical team can commit to before access is settled.
Commercial
Where aggregate share stops being useful, why the drawn patient journey is usually incomplete, and what granular data changes about both.
Method
What each data type can and cannot answer, where real-world evidence complements a trial rather than replacing it, and how a half-answer manages to look complete.
Get told when something goes up
No newsletter. Just the pieces.
We publish steadily and only when there is something worth saying. If you would like to know when a piece goes up, say so and we will add you. No sequence, no drip campaign, no product announcements.